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Podcast: Uncensored CMO
Episode: How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners
Description: Rupert Howell is one of the founders of the advertising agency HHCL & Partners famous for campaigns for Tango, The AA, Ronseal, First Direct and Go amongst to name just a few. They were awarded ‘Agency of the Decade’ by Campaign in the 1990’s and experienced phenomenal growth for over a decade before being sold to Chime.We covered so much ground in this bumper 2 hour episode, so here's the list of what we touched upon:How Rupert made HHCL the best agency of the 90’sRuperts New Business Mantra – Honesty. Respect. Trust.Why saying ‘I don’t know’ and ‘we...