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Podcast: The WLD Show
Episode: #17 Derek Yang: Advancing the Creator Economy
Description: Derek Yang has spent the past decade building creator communities and products at YouTube, Twitch, Facebook, and Yik Yak. He writes a newsletter where shares his learnings on the creator economy: Advance the Creator Economy.The creator economy is a very much growing trend of content creators making a living, doing what they love. People are turning to creators as trusted advisors. Brands no longer win with the biggest marketing budget. You can only win if you earn the people's trust. And how do you earn the trust? You embed your brand with the creators.I...