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Podcast: Music Ally Focus
Episode: Super-serving superfans – Jacquelle Horton of Fave on superfandom and superfan strategies for artists of all sizes
Description: Ep 156: Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry. We chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and we also dug into how to nurture it without taking advantage of enthusiastic fans.
The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans mak...