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Podcast: The Programmatic Digest
Episode: 34. Arthur Querou Discusses KMTX and the European Market
Description: In the Sensei's Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur's projections for the industry's future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers' data monitoring • Consumers' control of data tracking • Solutions for making web advertising simpler and more efficient for advertisers  Connect with: Arthur Querou: LinkedIn Programmatic Digest Podcast...