Want to create an interactive transcript for this episode?
Podcast: Rocketship.fm
Episode: Getting Started with Jobs-to-be-Done: Understanding the Lingo, Interviewing Customers, and more
Description: In this episode, Mike Belsito sits down with Bob Moesta, one of the early pioneers of the Jobs to Be Done framework, to dive deep into what Jobs to Be Done is all about. Bob shares his wealth of knowledge on how to truly understand your customers by looking at the world through their eyes and examining the progress they are trying to make in their lives when they "hire" a product.From key concepts like struggling moments, pushes, pulls, and anxiety to best practices for conducting in-depth customer interviews, Bob provides a masterclass on Jobs to...