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Podcast: eCommerce Podcast
Episode: Survive and Thrive in a Cookie-less World
Description: In this episode of the eCommerce Podcast, Matt Edmundson discusses the complexities and opportunities of a cookie-less digital marketing landscape with Jeff Greenfield from Provolytics. Jeff shares his unique journey from biochemist to chiropractor to tech entrepreneur and magician, explaining how his diverse background influences his approach to marketing and problem-solving. Throughout the episode Matt and Jeff explore the implications of major tech companies like Apple and Google phasing out third-party cookies and what this means for marketers and businesses of all sizes.Three Key Takeaways:Shift to Awareness Marketing:Â Jeff Greenfield emphasizes the importance of m...