Want to create an interactive transcript for this episode?
Podcast: Brand Your Way to A Million
Episode: EP 116 - Profitable Pivots: Navigating Rebrands in the Post-Pandemic Business Landscape
Description: We often pivot to solve a problem. But what we don't realize is that pivot can actually end up introducing a whole new set of problems. So how can we pivot profitably? The thing about a rebrand is that you have to change your consumer's assumptions about you.  If you're going from the cheerleader archetype to the assertive, straight forward coach, you'll need to illustrate these changes with precision. Otherwise, you're going to confuse your audience and ultimately lose out on sales and reach! A brand pivot is a tricky moment because the identity itself is...