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Podcast: Franchise Today
Episode: Roy Rogers Rides Again!
Description: In 1968, a group of Big Boy restaurant franchisees opened up RoBee's House of Beef in Ft. Wayne, Indiana. Marriott acquired the restaurant with plans to expand it nationwide, however Arby's sued the chain for trademark infringement. Needing to change the name, Bob Wain, the founder of Big Boy's and a member of Marriott's Board, reached out to Roy Rogers, who at the time, happened to want to get into the chain restaurant business. And, so a deal was made. In exchange for the use of his name and likeness, Roy Rogers would receive a licensing fee as well as payment fo...