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Podcast: DataFramed
Episode: #217 Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at Tesco
Description: Loyalty schemes are a hallmark of established retailers—not only do they build consumer trust, they are intelligent and constantly evolving, and Tesco’s Clubcard is the UK’s favorite retail loyalty program. The effects of these discounts are far-reaching, especially for families who rely on getting the best deals to make the most of their money. As Tesco’s tagline goes, every little helps. In turn, the identification and specific details of discounted products can have a profound impact on how consumers view the largest supermarket retailer in the United Kingdom, as well as the operational costs and profits...