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Podcast: Tech Marketing Trends
Episode: The ABM Effect - Alisha Lyndon
Description: Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.
This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.
Tune in to this episode and learn about:
The evolution of ABM
The impact of ABM...