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Episode: Visitors are dead, long live the players! With Alex Book
Description: We're leaping into the future with today's podcast guest - talking to Alex Book, the Chief Operating Officer at Arcade.Arcade specialise in using augmented reality (AR) to help visitor attractions engage their audiences more meaningfully. They're experts at creating immersive experiences designed to guide, educate, entertain and, most importantly, connect us more to the world and each other.Alex is a big believer in "experience is king" - which we discuss at length in the interview along with why it might be time to say goodbye to the 'visitor'.We experienced a...