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Podcast: The CTO Show with Mehmet Gonullu
Episode: #350 AI-Powered Advertising: Matt Swalley on Personalization and Scalability
Description: In this episode of The CTO Show with Mehmet, Matt Swalley, co-founder and Chief Business Officer of Omneky, joins us to explore the transformative power of AI in marketing. Matt shares his journey from a 13-year tenure at AT&T, leading sales teams and corporate strategy, to co-founding Omneky, an AI-powered marketing platform. He discusses how Omneky leverages data and generative AI to create personalized and scalable advertisements, addressing the challenges posed by today’s fragmented and fast-paced digital environment. Matt explains the importance of integrating AI with human creativity to enhance the effectiveness of marketing campaigns, and how th...