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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Shifting to Inbound Marketing in Acoustic Engineering with Sabrina De Veylder-Pahwa
Description:  Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic Engineering company. Sabrina De Veylder-Pahwa, R2Sonic Marketing Director, has accomplished something which many industry peers struggle greatly with -- shifting her highly technical engineering company into an inbound marketing model. During this episode, she shares her journey, including the fantastic results they've achieved. One of the most interesting parts of this episode was hearing about the close relationship she has with the global sales and technical support teams. R2Sonic invested in a sales en...