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Podcast: Let's Talk Loyalty
Episode: #108: Australian eCommerce Loyalty with Adore Beauty
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.As Australia's top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemic.Not only did the company successfully go public in 2020, but it also launched an innovative non points-based loyalty programme called the Adore Society.With a goal of education, a clear set of benefits for each loyalty tier based on member's spend, and simple yet exciting rewards...