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Podcast: Think Millions Podcast
Episode: From VitaminWater to Celsius to BodyArmor to NOBULL: How Ryan Lewendon Disrupted the CPG World
Description: Building a successful CPG (consumer packaged goods) brand in the current market is challenging, as getting off the ground requires the right product, team, timing, and funding.In today’s episode, Alexa D’Agostino sits down with Ryan Lewendon, who has incredible experience mastering the legal and financial side of scaling and exiting billion-dollar CPG brands like Vitamin Water, Celsius, BodyArmor, & NOBULL. Ryan shares his insights on what it takes to succeed as a CPG brand today, the importance of profitability, finding your route to market fit, and leveraging digital marketing.Key parts of the...