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Podcast: BRANDED
Episode: EP 79: Kadian Langlais, Renfro Brands - 'Retro to Revolutionary'
Description: In this episode of TOP CMO, host Ben Kaplan sits down with Kadian Langlais, Chief Marketing Officer of Renfro Brands, to explore the dynamic intersection of traditional and digital marketing within a legacy company. Renfro Brands, known for its innovative approach in the socks and legwear industry, has undergone a major rebranding and launched a new direct-to-consumer channel under Kadian's leadership.Join us as Kadian shares her insights on: The challenges and strategies involved in transforming a century-old manufacturing company into a modern, digitally-savvy brand. How leveraging consumer data has driven brand growth...