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Podcast: If I Only Knew
Episode: Consumerism
Description: This week Matt and Fred are joined by two special guests to talk about millennials buying based on celebrity endorsement. 'Influencer' is a job description that seems quite modern, but 'brands' have existed for a long time and so we want to learn more about how they interact.Joined by our excellent research assistant Nicola Binks, and a marketing expert Cadie Doorley, we discuss why young people buy the way they do. Join us to learn more about the latest fashion tips and social trends.Academic sources and further reading:Arnett, J., 2004. Emerging a...