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Podcast: thinkfuture: technology, philosophy and the future
Episode: 393 Hearing Your Customers with Jenna Beglin @ Samsung
Description: Check out this cool interview with Jenna Beglin, Director, Consumer Research & Insights, NA Services at Samsung Electronics Â
Jenna Beglin is an applied consumer research expert, specializing in guiding concept and early-stage software/services product strategy and design. She started her career in digital strategy consulting at Accenture, before completing her MBA at Cornell. She then transitioned into brand and innovation consulting, helping her clients leverage consumer insights to re-define their brands and build out their innovation pipelines. Her past three years at Samsung have been spent building and leading a team of researchers focused on service innovation a...