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Podcast: Making Money Online with Lisa Johnson
Episode: 160 The Transition From Expert to Thought Leader with Jenna Farmer
Description: Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today's guest, Jenna Farmer did by accident while sharing her personal experience with Chron's disease online. Jenna talks about how her journey as a health influencer began, as well as how this evolved What You'll Learn In This Episode - The key differences between an expert and a thought leader and how to differentiate yourself. - How to leverage PR as you transition from expert to th...