Want to create an interactive transcript for this episode?
Podcast: Above The Business
Episode: Episode 369: Lean Marketing with Allan Dib
Description: Today on the podcast, Allan Dib joins Bradley again to share about Lean Marketing, his latest book. You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.Allan is a serial entrepreneur, rebellious marketer, technology exper...