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Podcast: The MM+M Podcast
Episode: Cutting through the noise: Data, tech and AI for creative effectiveness, a podcast sponsored by IPG Health
Description: In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clients globally. This includes EPIC, IPG Health’s End-to-End Platform for Insights and Creativity, engineered to build living personas, living journeys and living content, which drive behavior change at speed and at scale. Check us out at...