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Podcast: Today in Digital Marketing
Episode: DEEP DIVE: Disabling Comments on Social Media Posts
Description: There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but...