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Podcast: The Content Cocktail Hour
Episode: Organic Growth, Experience in Sales, and Creating Content with Deb Mukherjee of DelightChat
Description:
Deb Mukherjee is the Head of Marketing at DelightChat, a customer service software for Shopify stores. Deb explains why he thinks marketers should have experience in sales. They also discuss organic growth strategies, creating content for the ideal customer, and Deb’s “project requirement doc.” 0:00 Intro 0:53 Conversation with Deb 3:30 Interest in B2B SasS 5:48 Freelancing, finding target audience 9:28 Creating content for the ideal DelightChat customer 13:40 Marketers should do sales 15:52 Organic growth strategies 19:50 Creating effective content 24:30 Project requirements doc 32:18 Connecting with Deb 32:44 Outro Get our newsletter and sig...