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Podcast: How NOT To Start A Damn Brewery: the podcast
Episode: North Center Brewing - Kevin DeGrood
Description: In the span of a decade, Michigan saw a major craft beer boom, going from around 100 craft breweries to upwards of 400.
In the middle of that marketplace Kevin DeGrood opened Michigan’s North Center Brewing way back in 2015. He watched a fairly virgin market become deflowered with nearly 30 breweries just during the time he was finalizing his business plan.
His start up was methodical, specific and, by many accounts, the right way to do it. Unfortunately through a mix of employment issues, changing customer tastes and a near-impossible distribution mark...