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Podcast: Driven by Data: The Podcast
Episode: S4 | Ep 34 | Building a High Performance D&A Culture with Peter Laflin, (CDO) Director of Data & Analytics at Morrisons
Description: In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes;The distinction between a ‘Head of’ and CDO role Why value has become a buzzwordWhy value has to be embodied culturally to be attained Why the role of a D&A team is to help their business sell more Translating technical work into business benefits The mindset shift required to get your D&A team talk...