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Podcast: The Smart Marketer Podcast
Episode: Ep. 201, How To Build Your Brand Identity (An Excerpt From Smart Product Creation)
Description: "Pepsi technically won the taste challenge, but Coca-Cola built the brand."Â Â Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), an...