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Podcast: Uncensored CMO
Episode: How e.l.f built a billion dollar beauty brand - Kory Marchisotto
Description: Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why they collaborated with Liquid Death.Timestamps:00:00 - Intro01:15 - Kory’s background06:11 - Founding story of e.l.f08:39 - How do e.l.f make their products so affordable11:30 - Why e...