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Podcast: Keep Optimising
Episode: Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf
Description: Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.  In this episode, we discuss: The importance of technology and data science  How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins requires dynamic budget and structure. [15:50] Understanding data attribution in a changing world. ...