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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program
Description: 70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be).
In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. Having done this for a few brands, our advice (which should be tested of course!) is:
Don’t discount immediately, focus on customer service & USP prompts
Send the first email within 1hr
Send the second email +24 hrs and remind people stoc...