Want to create an interactive transcript for this episode?
Podcast: HBR On Strategy
Episode: Should Your Business Sell on Amazon?
Description: It’s a dilemma facing more and more brands: Should your business sell on Amazon?
It’s the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. Harvard Business School associate professor Ayelet Israeli says there are downsides for many Amazon sellers, like costs, competition, and the lack of data.
In this episode, Israeli offers a scorecard that can help you decide, step by step, whether or not the Amazon marketplace is right for your business.
Key episode topics include: stra...