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Podcast: DataTalks.Club
Episode: How to Market Yourself (without Being a Celebrity) - Shawn Swyx Wang
Description: We talked about:
Shawn’s background and his book
Marketing ourselves
Components of personal marketing
Personal brand for an average developer
Picking a domain: what to write about?
Being too niche
Finding a good niche
Learning in public
Borrowed platforms vs own platform
Starting on social media: Picking what they put down
Career transitioning: mutual exchange of value
Personal marketing for getting a new job
Getting hired through the back door
Finding content ideas
Marketing yourself in public — summary
Open-source knowledge
Internal marketing: promoting ourselves at work
Signature initiative
Public speaking
Wrapping up
Discount for the coding career book...