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Podcast: Strategic Counsel by ForthRight Business
Episode: Quick Hits: 4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops
Description: The creative brief is the spark to a fantastic campaign – or an underwhelming one, if you’re not careful. This Quick Hit brings you the wisdom of “The King of Creative Briefs That Sell,” Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative. Check out the full episode here.