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Podcast: Almond Journey
Episode: Marketing Bulletin: From Morning Ritual to Anytime Snack, New Almond Ads in India
Description: California almonds are taking the Indian market by storm with a new advertising campaign aimed at younger consumers. The Almond Board of California's innovative ads blend humor with health benefits, encouraging Indians to snack on almonds beyond their traditional morning routine. Hear about the market dynamics, ideas behind the new advertisements, and future marketing tactics and plans from ABC's India Marketing lead Sudarshan Masumdar.