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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP243: Breville & Sage Appliances DTC Manager Myles Sullivan on International Strategy, Tech Stack & Resourcing
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ABOUT THIS EPISODE:
International expansion is front of mind for many ecommerce teams in 2024. In this episode we delve into the complexities of managing a global ecommerce strategy with the DTC Ecommerce Manager at BRG Group brands, which include Breville and Sage Appliances. Myles shares his experience and insights on navigating the intricacies of maintaining multiple websites across 17 countries, including multiple languages.
The conversation starts with the international setup and tech stack, and then covers the...