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Podcast: The Financial Coconut Podcast
Episode: Winning the Media with Modern PR Strategies [ft Peggy Wu, Founder & Managing Director of Milkfish]
Description: In the cut-throat world of business, having a killer product or service just ain't enough. If you want to make it big in Southeast Asia, you better have a solid PR strategy that cuts through the noise and gets people talking.And who better to school us on the art of modern PR than Peggy Wu, the boss lady behind Milkfish? This woman has been slaying the game for over a decade, advising tech companies, corporates, and financial institutions on how to build and protect their brand reputation in the region.But here's the thing...