Want to create an interactive transcript for this episode?
Podcast: What's Working in Ecommerce
Episode: Next-Gen Retail: How AI is Crafting Personalized Shopping Experiences with Barada Sahu
Description: In this episode of 'What's Working in Ecommerce,' host Eagan Heath discusses the evolution of AI in retail with Barada Sahu from Mason.ย ย They explore how generative AI is transforming customer experiences by personalizing content and interactions through omni-channel retail.ย ย Barada highlights Masonโs capabilities in creating custom and immersive shopping experiences on the fly, tailoring to individual customer needs using advanced AI models.ย ย They discuss the importance of personalized journeys, the role of AI in content generation, and the potential shift from traditional marketing tactics to AI-dr...