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Podcast: What's Working in Ecommerce
Episode: Next-Gen Retail: How AI is Crafting Personalized Shopping Experiences with Barada Sahu
Description: In this episode of 'What's Working in Ecommerce,' host Eagan Heath discusses the evolution of AI in retail with Barada Sahu from Mason. They explore how generative AI is transforming customer experiences by personalizing content and interactions through omni-channel retail. Barada highlights Mason’s capabilities in creating custom and immersive shopping experiences on the fly, tailoring to individual customer needs using advanced AI models. They discuss the importance of personalized journeys, the role of AI in content generation, and the potential shift from traditional marketing tactics to AI-dr...