Want to create an interactive transcript for this episode?
Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – What Is Commercialization
Description: What Is Commercialization Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Commercialization is the process of transitioning technologies from the lab into products in the marketplace. It is important because it brings new technologies to solve problems. Technologies and products bring new capabilities and can also reduce costs of existing solutions. Commercialization requires refactoring the technology into a product that can be reproduced in a cost-efficient manner. Here are some key steps in commercialization: Define the product to take to the market. Identify the ideal customer. Test the p...