Want to create an interactive transcript for this episode?
Podcast: The Startup Operator
Episode: 243: Build in India, Sell to US | Nivas Ravichandran( Head of Marketing, Spendflo)
Description: In this episode of the Startup Operator Podcast, Roshan talks to Nivas, a seasoned SaaS marketer, to discuss his journey and insights into SaaS marketing. Nivas shares his accidental entry into the SaaS world, joining Freshworks (then Freshdesk) post-acquisition of his startup in 2015. The conversation highlights the importance of building a world-class product, visionary leadership from Freshworks CEO Girish, and the challenges of educating the market about SaaS in its early days. Nivas also delves into his role at SpendFlo, emphasizing the value of investing in brand from the outset, developing an intimate event strategy for engagement, and managing...