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Podcast: The Hard Part with Evan McCann
Episode: Aleya Velshi and Melissa Donato from Alter
Description: Aleya Velshi and Melissa Donato are the Co-Founders of Alter.
Alter is a sauna and ice bath studio in College West, Toronto. Alter's mission is to make hot and cold exposure a more approachable and consistent practice by creating a warm, welcoming, and community-oriented atmosphere and an experience that pays homage to this centuries-old modality.
Alter offers flexible drop-in sessions and classes.
Takeaways
Starting a business with close friends and how to make it work.
Research needed before launching a physical space.
Designing a space to be welcoming and...