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Podcast: My Worst Investment Ever Podcast
Episode: Andrew Bryant – Sunk Cost Does Not Account for the Learning
Description: BIO: Andrew Bryant, CSP is a Global expert on Self Leadership, a C-Suite Advisor, an Award-Winning Coach, and a Best-Selling Author.STORY: Andrew invested heavily in a gym with the plan to offer service-based health and wellness. Low-cost gyms came up and swallowed his business.LEARNING: Understand how to get in and out of a business, test your market first and know what your customers want, not what they need. “Sunk cost does not account for the learning.”Andrew Bryant Guest profileAndrew Bryant...