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Podcast: The Content Cocktail Hour
Episode: Embrace Weirdness in Branding with David Kavanagh
Description: "One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit.In this episode of The Content Cocktail Hour, we’re joined by the Chief Marketing Officer at Jebbit, David Kavanagh, to share why companies should embrace their weirdness and try different branding strategies. David also explores the challenges marketers face today, from techno...