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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Going viral is not a strategy
Description: Doing a stunt, making a funny video or using a famous celebrity to help you to “go viral” may seem like it’s an effective way to grow a business fast. But going viral can actually prove to be detrimental to your long term success.
This is Clickstarter, the Australian Digital Marketing podcast. I’m Dante St James.
Do you remember Rebecca Black? Her wealthy parents paid to make her dream come true, to record, produce and release a hit song. Her song, “Friday” was so bad that it went viral. The song was, in any measure, a success, but not because pe...