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Podcast: SHE-TALKS with Lisa Jones
Episode: How SHE Transformed a Family Business and DOUBLED Its Revenue This Last Year with Lauren from Motto Fashions
Description: Can a family-owned bricks and mortar business adapt and thrive in the digital age?Today, we’re talking to Lauren, the dynamic force behind Motto Fashions. Originally founded by her parents over 30 years ago, Lauren took the reins in 2021 and quickly grew the business to five times its original revenue. But when COVID hit, Lauren faced the ultimate test: pivoting from a primarily brick-and-mortar model to a booming e-commerce operation.In this episode, Lauren shares her incredible journey of transforming Motto Fashions, overcoming the challenges of the pandemic, and setting sights on...