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Podcast: Sports Business Radio Podcast
Episode: Tom Gargiulo - BODYARMOR - Chief Marketing Officer
Description: PODCAST: Tom Gargiulo, Chief Marketing Officer for BODYARMOR sports drink joins us for a conversation on Sports Business Radio. The sports beverage marketplace is a crowded one. Learn how through deals with the NHL, U.S. Soccer, Carrie Underwood, Ronald Acuna Jr., Sabrina Ionescu, Mike Trout and other influencers, BODYARMOR is standing out in the crowd. The late Kobe Bryant was a lead investor when BODYARMOR first launched and we will hear how the Mamba Mentality is still a driving force for BODYARMOR today. Coca-Cola purchased BODYARMOR in 2021, so we learn how that has helped with distribution and general...