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Podcast: B2B Revenue Leaders
Episode: There are 3 types of podcasts | Mason Cosby (Scrappy ABM)
Description: In this episode, Mason Cosby, Founder of Scrappy ABM, joins Dustin to talk about the different types of podcasts and how to measure their success. They explore the idea of content engines, account-based podcasts, and public figure podcasts. Mason provides insights on structuring content, curating thought leadership, and using podcasts as sales enablement tools. They also discuss common mistakes companies make when starting a podcast and share practical tips on repurposing existing content.
If you have any questions or thoughts, you can reach out to Mason through LinkedIn. Also, check out Scrappy ABM's website and podcast to...