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Podcast: Keep Optimising
Episode: Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax
Description: Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker. In this episode, we discuss: The importance of negotiation in offline media buying  Testing and optimization are crucial Leverag...