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Podcast: New Books in Business, Management, and Marketing
Episode: Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)
Description: In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner.Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS...