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Podcast: New Books in Business, Management, and Marketing
Episode: Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)
Description: What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (William Morrow, 2019)Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times.Topics covered in this episode include:
What’s to be gain...