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Podcast: New Books in Business, Management, and Marketing
Episode: Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)
Description: Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)?Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill, 2020)Bashan is a creativity expert who has spent the past two decades devising a formula for sustained creativity. Besides his blue-chip corporate clients, Bashan has also worked on album, movies and advertisements for people like Rod Stewart and Woody Harrelson, won a Clio and been nominated for an Emmy. This is his first book.Topics covered in this...