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Podcast: New Books in Business, Management, and Marketing
Episode: Nancy Lough and Andrea N. Geurin, "Routledge Handbook of the Business of Women's Sport" (Routledge, 2019)
Description: Shortly after the conclusion of the Women's World Cup earlier this summer, a friend suggested to me that it signaled the long-awaited arrival of soccer as a mainstream sport in the U.S. I thought a second, remembering the commercials around the game and the way the television cameras shot the crowd. Then I responded that I thought it wasn't really the long-awaited arrival of soccer, but the emergence of women's sports into the mainstream of American culture.This is something of an exaggeration. But the summer of the World Cup is perhaps a perfect time to...